In an exciting development for hockey enthusiasts across Canada and the United States, W. Graeme Roustan, Executive Chairman and owner of Roustan Hockey Ltd., has announced a strategic partnership with none other than the legendary Wayne Gretzky. This collaboration aims to address a crucial issue in the hockey community – the affordability of the sport.
Gretzky, widely regarded as the number one ranked hockey player by The Hockey News’ Top 75 Players and Teams of All Time, has joined forces with NORTHLAND, a prominent player in the hockey equipment industry. Their collective goal is to make hockey more accessible for families by advocating for lower equipment costs.
The Wayne Gretzky Foundation, based in Brantford, Ontario, will play a pivotal role in promoting the need for more affordable hockey gear. Gretzky himself expressed his hopes for the initiative, stating, “I hope this will assist parents in finding an economical way for all boys and girls to achieve their dreams.” Having experienced the impact of NORTHLAND hockey sticks in his own career, Gretzky recognizes the significance of affordable equipment in fostering young talent.
W. Graeme Roustan, owner of Canada’s sole hockey stick factory, situated in Gretzky’s hometown of Brantford, also owns the historic NORTHLAND hockey brand and The Hockey News. Together, Gretzky and Roustan are introducing special hockey stick bundles, starting at three for $99.00, with inclusive shipping to Canada and the continental United States. This offering is not only a testament to their commitment to the sport but also reflects their shared passion for making hockey accessible to all.
Expressing his enthusiasm, Roustan commented, “It’s an honour and privilege to be a teammate with Wayne Gretzky for a common goal. It’s all about reducing costs to play a game we’ve both loved since we started playing in the early 1960s.”
This partnership between Wayne Gretzky and NORTHLAND symbolizes a significant step towards democratizing the sport of hockey, ensuring that economic barriers do not hinder aspiring players from pursuing their dreams on the ice. Learn more here https://christianhockey.com/
Photo courtesy of Brantford Economic Development.
